Who we are

We are MakeAmplify; an award-winning collective of artists and technologists working with artistic directors Jennifer Irons and Zach Walker.

We create spectacular large-scale outdoor immersive events that connect people and transform public spaces into the extraordinary.

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We illuminate and re-imagine city centres and landscapes, bringing forgotten or ignored buildings to life, and engaging communities and audiences in life-affirming stories that combine the physical, emotional and digital.

How it started

 

MakeAmplify was born out of a collaboration between Jennifer Irons and Zach Walker in 2009. Their initial project Encounters, saw them working from an empty shop with residents in Harlow that resulted in an interactive audio guided tour.

They went on to work with residents in Stratford to create Apparitions for the opening of Queen Elizabeth Olympic Park and Made in Hull for the opening of Hull City of Culture in 2017.

MakeAmplify are resident artists with Studio Wayne McGregor’s Questlab Network focusing on the intersections between dance and technology, as well as part of the residency programme Arts DRIVA @ FuseBox experimenting with art and emerging technologies. 

MakeAmplify are recipients of the 2020 Superfused Collaboration Award; using the Gatwick Airport Data feed to create visualization in Augmented Reality, and part of Digital Catapult’s 5GTAP program experimenting in the 5G testbed.

Take a look…

Our approach

 

We like making bonkers stuff with awesome people.

“We make work in public spaces because they are owned by everyone.

Art happens everywhere,
we work to reveal it.”

- Jennifer Irons & Zach Walker, Artistic Directors

Meet the Collective

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Jennifer Irons

Jennifer is an award-winning choreographer, performer and director working internationally across theatre, commercial and socially engaged projects.
Born and raised in the Yukon, and now over 20 years living in the UK, she has been getting people together to dance since she was five years old.
Jennifer is Mass Movement Director for Akram Khan Company, Associate Choreographer with Complicité and was Associate Artist with Candoco Dance Company from 2006 - 2016.
Jennifer is founder and director of ironINC in Africa; arts for cultural exchange program working with local partners across Africa and the Middle East to co-create and deliver arts programs for professional and social development.
Yukon Ho!, her one-woman guide to surviving the arctic is scheduled to tour the UK Autumn 2021/ Spring 2022.
www.jenniferirons.co.uk

 
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Zach Walker

Zach is a multi-disciplinary artist commissioned by galleries, museums, festivals and commercial events including Google Chromecast Launch in Las Vegas and Matte BLACK in New York.
He was Visual Director for Decibel International Festival of Electronic Music Performance, Visual Art + New Media in Seattle from 2009-2014. There, both his own visuals and MakeAmplify’s work featured alongside artists such as Moby, DJ Shadow and Flying Lotus.
In the UK he works with the Light Surgeons, Project Instrumental Chamber Orchestra and long-time collaborators UK Beatbox Champion Reeps One and producer Linden Jay.
Zach was founder and co-director of the Uplift Project working with young people in the criminal justice system to develop literacy and filmmaking skills.
www.zachwalker.co.uk

Chris Hunt

Chris is a creative technologist, director of Controlled Frenzy and builder of rather cool things. He works across a wide spectrum of technologies to build projects in Virtual, Augmented and Mixed Realities. Examples include Sensing the Unseen at the National Gallery and The Common Line virtual linear forest.
www.controlledfrenzy.co.uk

 
 
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Adam
Moffatt-Seaman

Adam is a video project manager, editor, live performance digital artist and creative problem solver with over 20 years experience working globally on live events for music, brand, dance and the arts.
He is co-founder and creative director of As Described. He has worked with bands such as Portishead, The Pretenders, and beatboxer Beardyman. Corporate clients and brands include Nike, Body Shop, Olympic Torch Relay and Nesta.
Adam loves coffee and running.

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Linzi Whitton

Linzi is a creative Project Manager. Working with organisations such as Southbank Centre, Dance4, Bestival, Women of the World Festival (WOW) and South East Dance, she has produced performance and participation projects in many different contexts. From presenting work in broom cupboards to stadiums - with your next door neighbour and with international artists- everything goes.
She is currently producer for female led dance collective, Nora.

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Stewart Baxter

Stewart is a musician, composer, photographer and designer from Hull who has spent over 20 years within the music industry and over 15 years within community arts and music development. Stewart is the director of Hinterland Creative and plays drums for the band LIFE, who are regulars on the BBC Radio 1 and 6 Music playlists and have toured with IDLES, Slaves and Nadine Shah.
https://bio.site/stewartbaxter

 
 
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Lou Rogers

Lou is a creative Producer with over 25 years experience in developing large-scale, national and international touring arts projects. Over the past ten years Lou has been Creative Producer at Stopgap Dance Company, Producer with Rifco Arts and currently works as freelance producer with Lila Dance, Flexer and Sandiland and small performance adventures. She is also currently Senior Producer Artist Development at South East Dance.

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Annie Siddons

Annie is a Londoner, writer, performer, single mother, dramaturg and teacher. She makes her own work for stage, screen and page, and collaborates. She has four books published by Oberon. Her mum is from Egypt and her dad is from Northampton. Otahi is her first collaboration with MakeAmplify. She’s been trying to learn Arabic but it’s really hard.
www.anniesiddons.co.uk

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Samatar Elmi

Samatar Elmi (AKA Knomad Spock) is a poet, PhD candidate and educator. His writing plays in the liminal spaces between racial, socio-cultural and political identity claims. Samatar’s ‘Portrait of Colossus’ (flipped eye 2021) was selected as the Poetry Book Society (PBS) Summer 2021 Pamphlet Choice. 

Knomad Spock's music is as eclectic as his origins. Preludes (SFDB, 2017) was well received by the UK Hiphop community. Winter of Discontent (Hinterland, 2021), an experimental-folk album, was met with critical acclaim and widely supported by press and radio media.

 
 
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Dan Hayes

Dan AKA yoB, Fine Print, danbeats and Scampi Dan was born and raised in North London on a strict diet of the trumpet and top of the pops. He has done session and touring work for The Pogues, The Veils, Man Like Me, Imogen Heap & Beans On Toast to name a few. He has worked extensively in the dance sector creating original scores for Caroline Bowditch, Jeanefer Jean Charles, Avant Garde and many more.

 

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Interested in working with the Collective

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